Knowing Where Buyers Come From

The National Association of REALTORS® research about buyers’ trends shows that:

• 1% bought an open house they saw
• 3% bought for a combination of reasons
• 3% bought the advertised property
• 7% referral by relocation service
• 8% responded to an open house but purchased a different home
• 18% responded to an ad but purchased a different home
• 20% saw a for sale sign
• 40% Name/Firm recognition or salesperson contact