Marketing Plan of Action

Our strategy maximizes the exposure of your property, attracts a greater number of interested buyers, and helps you sell it for the highest price possible.

• Hire a professional photographer to make your home look as good as possible
• Submit your home to the Southern California Multiple Listing Service (SoCalMLS)
• Develop a list of features of your home for the Brokers to use with their potential buyers
• Put a sign in the yard
• Price your home competitively…to open the market vs. narrowing the market
• Place your home on hundreds of websites such as Google, Realtor.com, Yahoo Real Estate, Zillow, Redfin, and many others
• Promote your home at the company sales meetings
• Contact the top agents in the marketplace for their potential buyers, and contact buyers themselves through reverse prospecting.
• Contact 20–30 people in your marketplace per day about your home with the goal of finding a qualified buyer
• Contact over the next seven days: my buyer leads, the center of influence and past clients for their referrals and prospective buyers
• Constantly update you as to any changes in the marketplace
• Whenever possible pre-qualify the prospective buyers
• Keep you aware of the various methods of financing that a buyer might want to use
• Suggest and advise as to any changes you may want to make in your property to make it more salable
• Follow up on every agent and buyer that shows your home…for feedback and response
• Represent you on all offer presentations… to assist you in negotiating the best possible price and terms
• Handle all the follow-up on a contract being accepted…all mortgage, title, and other closing procedure